In allowing fans to “name their own price” and download the album before being released physically, Radiohead created a controversy and hype about their 7th album, ‘In Rainbows’. The album didn’t disappoint however, both fans and critics alike have taken to the album. The album shows the natural progression of the band and features the various different sounds and feels of their previous work. Radiohead continue to be dominant force in the music industry and show no signs of stopping.